Analyzing the http://mashable.com/2008/04/28/swarmcast-streams-entire-2008-mlb-season/
This is a website that is used widely for sport sites. The new association that has recently began using this tool is the MLB website. This tool is called Swarmcast Autobahn and it helps out people that only have the internet to follow games. it gives you instant updates of the game. the article says that MLB is the first site to use this it really isn’t. On the website that I use to follow soccer games, they use the same deal. Immediate updates of what’s going on. But the difference is that in the MLB program, they also send you images and clips from the game.
I think that the MLB and its’ fans have made a great upgrade towards the idea that “the game is where you’re at.” I think that they realized that people are more dependent of their cell phones than ever before. And that this move will let then follow the game without having to be watching the TV. Great business if you ask me.